Amazon analytics

Amazon is an international e-commerce company that offers a wide range of products and services. They offer sellers the opportunity to buy or sell their products through Amazon's platform. Amazon provides two ways to list a product, the first being an individual listing where the seller can list their product for sale in one category. The second is using a professional seller account where they can list their product in multiple categories and subcategories.


Sales analytics refers to the process of collecting, analyzing, and interpreting data related to sales performance and customer behavior. On platforms like Amazon and eBay, sales analytics can provide insights into a variety of areas, such as:

  • Product performance: Analyzing data on sales volume, revenue, and profit margins can help you understand which products are most popular and profitable.

  • Customer behavior: Analyzing data on customer purchase history and demographics can help you understand who your customers are and what they are most interested in.

  • Pricing strategies: Analyzing data on sales and pricing can help you determine the optimal pricing strategy for your products.

  • Market trends: Analyzing data on sales and industry trends can help you understand the current state of the market and how your business is performing in relation to your competitors.

By using sales analytics, businesses can make informed decisions about how to improve their sales performance and better meet the needs of their customers.

The profit metrics on Amazon are calculated by subtracting all of the costs from the revenue generated from sales. The cost includes things like shipping, packaging, advertising, and any other costs associated with selling your product on Amazon. There are three different ways that you can calculate your profit metrics on Amazon: net profit margin, gross profit margin and contribution margin.

Start using Merchstation for free to start tracking your sales on Amazon and measuring some key indicators.

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