Product analysis planning

The process of selecting, analysing, and evaluating a product for its potential profitability is known as product analysis planning.

It is critical to consider all aspects of the product, including design, features, and cost.


Product analysis planning assists in identifying a product's strengths and weaknesses in order to maximise its success.

This process also assists marketers in identifying product issues before they affect sales.


This is an overview of Product Analysis Planning and how it can be applied in marketing campaigns.

Product analysis and planning is an important part of running a successful Amazon retail business. Here are some steps you can follow to do product analysis and planning:

  1. Research your market: Determine the size and characteristics of your target market, as well as the products and services that are most in demand.

  2. Identify your product opportunities: Look for gaps in the market that you can fill with your own products or services.

  3. Evaluate your competitors: Research your competitors to understand their strengths and weaknesses, as well as the products and pricing strategies they are using.

  4. Define your product strategy: Based on your market research and competitor analysis, determine your product strategy, including the types of products you will offer and how you will differentiate yourself from your competitors.

  5. Develop a product roadmap: Create a plan outlining the steps you will take to bring your products to market, including timelines, budgets, and resources needed.

  6. Conduct market and product testing: Before launching your products, it can be helpful to conduct market and product testing to gather feedback and make any necessary adjustments.

By following these steps, you can develop a solid product strategy and roadmap to help you succeed as an Amazon retailer.

Start using Merchstation for free to start tracking your sales on Amazon and measuring some key indicators.

Leave your comment
Only registered users can leave comments.